Notes on Marketing and Web Development

LinkedIn Ads Benchmarks 2019

LinkedIn as an advertising platform is still on the come up so there's not much data out there regarding benchmarks/expectations just yet.

Here's the LinkedIn Ads benchmarking data I've been able to compile from analyzing campaigns I run for my agency clients and from some relatively light web research.

LinkedIn Sponsored Content

Minimum: .30% CTR

Range: .35%-.45% CTR

LinkedIn Text Ads

Minimum: .010% CTR

Range: .012%-.030% CTR

LinkedIn Sponsored InMail

Minimum Open Rate: 20%

Minimum CTR: 1.5%

Open Rate Range: 25-45%

CTR Range: 2-5%